PRESS RELEASE

For the first time in its history, in 2021 the Concours Mondial de Bruxelles will host a judging session ahead of the main competition designed exclusively for rosé wines.

By holding the event before the start of spring, the aim is to provide an effective response to market needs and to the growing interest shown by consumers for rosé wines. It will provide awarded producers with promotion and marketing tools as soon as the wines are released for sale. Every year, the early judging session of the Concours Mondial de Bruxelles will take place in a different wine region. The competition’s maiden event will be held from March 4-6 in the Abruzzo region of Italy. The event is not simply designed as a competition, but also as a platform for dialogue and idea sharing with a focus on rosé. An independent editorial group will be commissioned to write and publish regular articles on rosé wines from around the world.

Rosé on trend

Between 2002 and 2018, global consumption of rosé wine rose from 18.3 million hectolitres to 26 million, representing a surge of nearly 40%. The countries of Western Europe and the United States are the world’s largest consumers of rosé. Considering these figures, it is hardly surprising that growth in consumption of still wines in 2018 was clearly driven by rosé. The trend coincides with the meteoric rise in demand among Millennials, who as a consumer audience are increasing in number. In the United States, these 80 million young adults have fuelled growth in exports of French rosé wine by 30% in ten years. A similar trend has occurred in China, home to nearly 365 million Millennials, where imports of rosé have doubled in a decade. This popularity and improved quality have meant that rosé wines no longer play second fiddle to white and red wines. For all of these reasons, the Concours Mondial de Bruxelles aims to give rosé wines the attention they deserve in the global arena.

Which styles of rosé?

Rosé Selection by Concours Mondial de Bruxelles is open, without discrimination, to all still, sparkling and semi-sparkling rosé wines along with fortified rosés. The deadline for registration and entry shipments is 18 February 2021.

Alongside the traditional gold and silver medals, a special trophy will be awarded to the following categories:

  • Still rosé wine Revelation
  • Sparkling rosé wine Revelation
  • Medium-dry rosé wine Revelation
  • Sweet rosé wine Revelation
  • Organic rosé wine Revelation

The competition’s results will be revealed on Thursday 11 March 2021. For red and white wines, the tasting sessions for the Concours Mondial de Bruxelles will be held from 22 to 24 May 2021 and registrations will be processed through to 18 March 2021.

Registration