For the first time in its history, in 2021 the Concours Mondial de Bruxelles will host a judging session ahead of the main competition designed exclusively for rosé wines.
By holding the event before the start of spring, the aim is to provide an effective response to market needs and to the growing interest shown by consumers for rosé wines. It will provide awarded producers with promotion and marketing tools as soon as the wines are released for sale. Every year, the early judging session of the Concours Mondial de Bruxelles will take place in a different wine region. The competition’s maiden event will be held from March 5-7 in the Abruzzo region of Italy.
The event is not simply designed as a competition, but also as a platform for dialogue and idea sharing with a focus on rosé. An independent editorial group will be commissioned to write and publish regular articles on rosé wines from around the world.
Rosé on trend
Between 2002 and 2018, global consumption of rosé wine rose from 18.3 million hectolitres to 26 million, representing a surge of nearly 40%. The countries of Western Europe and the United States are the world’s largest consumers of rosé. Considering these figures, it is hardly surprising that growth in consumption of still wines in 2018 was clearly driven by rosé. The trend coincides with the meteoric rise in demand among Millennials, who as a demographic are increasing in number. In the United States, these 80 million young adults have fuelled growth in exports of rosé wine by 30% in ten years. A similar trend has occurred in China, home to nearly 365 million Millennials, where imports of rosé have doubled in a decade. This popularity and improved quality have meant that rosé wines no longer play second fiddle to white and red wines. Traditionally, supplies of rosé are constrained but in 2018, the production/consumption ratio became positive due to a strong surge in production of French rosé that year. For all of these reasons, the Concours Mondial de Bruxelles aims to give rosé wines the attention they deserve in the global arena.