By holding the event before the start of spring, the aim is to provide an effective response to market needs and to the growing interest shown by consumers for rosé wines. It will provide awarded producers with promotion and marketing tools as soon as the wines are released for sale.
Every year, the early judging session of the Concours Mondial de Bruxelles will take place in a different wine region. The competition’s maiden event will be held from March 4-6 in the Abruzzo region of Italy.
The event is not simply designed as a competition, but also as a platform for dialogue and idea sharing with a focus on rosé. An independent editorial group will be commissioned to write and publish regular articles on rosé wines from around the world.