Why enter your No-Low products in the Concours Mondial de Bruxelles?
In a rapidly growing No-Low sector, a CMB medal acts as a prestigious and independent quality certification. Discover why entering your products gives you a competitive edge on the global stage.
A jury of specialized experts
Each No-Low is evaluated by a panel of international judges selected for their specific expertise in this category.
Unlike a traditional tasting, your products are judged by professionals (sommeliers, buyers, journalists) who master the technical challenges, aromatics, balance, and style unique to this sector.
This jury notably includes the CEO of a leading No-Low importer in the USA, the founder of a Danish collective specializing in non-alcoholic spirits, and the director of Italian Dealcoholized Wines. This specialized expertise guarantees producers specific tasting panels, ensuring that your product is fully understood and validated to meet the requirements of global markets.
Marketing tools to sell more and better
Every sample, whether it wins a medal or not, receives a comprehensive tasting report designed to help you better position your product in the market
This personalized report includes
- Strengths
- Detailed tasting commentary
- Aroma wheel
- Taste radar
An international seal of credibility
With over 30 years of existence, a CMB medal acts as a prestigious and independent quality certification. In a rapidly structuring No-Low sector, it offers consumers an immediate benchmark of trust: proof that your product is not just a non-alcoholic alternative, but a drink of excellence crafted to the highest quality standards.
Local and global commercial impact
The CMB is the most active competition for creating strategic partnerships with distribution networks. A medal naturally stimulates purchase intent and facilitates listings with buyers and importers.
Enhancement in international markets
Already present in Mexico, South Korea, Italy and Benin, the CMB Experience is expanding internationally. Wine bars, restaurants and hotels are among the exceptional venues where customers can discover a selection of CMB medal-winning products.
In summary
Specialized No-Low expert jury
Your products undergo blind tastings by international industry professionals. Rigorously selected for their mastery of the technical and taste specificities of non-alcoholic drinks, they ensure your products are better understood and valued.
Marketing tools included
Every sample, medaled or not, receives a complete identity sheet including an aroma wheel, detailed tasting commentary, and a taste radar.
Immediate commercial impact
A CMB medal is a powerful and recognized sales argument in all global markets. It naturally stimulates purchase intent and facilitates listings with buyers and importers.
Seal of credibility and image
This distinction acts as an independent quality certification that strengthens your reputation. It provides an immediate trust marker for consumers who are often overwhelmed by the No-Low category, proving that your product meets the highest standards of gustatory excellence.