Why take part ?
An extremely stringent judging process
A trusted seal of approval.
The panel consists of carefully selected experts from all over the world. Their task is to award medals to the best entries.
Aroma wheel
A full description of your wines can be used for your sales and marketing needs. An AROMA WHEEL and a detailed description of your wines can be downloaded at the end of the competition.
+ 30 years of expertise
The competition is managed by communications agency Vinopres with 31 years’ expertise in wine, spirits and beer competitions.
A team of specialists
We check arrivals of wine entries and the official accompanying documents. We correct any possible errors and turn down samples that do not comply with the rules.
Optimal tasting conditions
The organizers guarantee optimal tasting conditions for the judges. The judging panels are seated in a properly aired, well-lit and quiet hall where entry is prohibited to anybody not directly involved in the tasting sessions.
Diversity of the judges
The organizers are mindful to ensure there are judges of different geographical backgrounds in each panel.
Blind tasting
Samples are stored in the preparation hall out of the judges’ sight. Judges never see the bottles. Anonymity is a fundamental principle of the competition.
An international promotional tool
Marketing and communication resources are made available to the winners, including a full description of their wines.
By touring to a different country every year, visibility is enhanced both for the competition and medal-winning wines. The choice of host country does not occur on a random basis: the organizers target growth markets, both for production and consumption of wine.
A trained public relations and press team promotes the competition and showcases award winners all year round. It develops high-impact, targeted communications in a range of markets allowing the spotlight to be turned on award-winning wines.
The Competition is positioned as a meeting place for specialists in the industry. The steering committee provides a truly international information platform. What's more, thanks to its media partners in the world's major markets, the Competition has international coverage.
We promote the competition and prize winners at leading trade shows and media events such as awards ceremonies, Wine Paris-Vinexpo, Megavino, Prowein, Vinitaly, in Guiyang and Beijing, …
Thanks to the development of the Concours Mondial de Bruxelles, our medals are opening the way to new international markets, particularly in Asia.
A Wine Experience by CMB concept is also being developed with the opening of Wine Bars and Wine Corners in cities and airports around the world. These tasting venues are exclusively dedicated to CMB medal-winning wines.
Join the competition
Registering online is the easiest way to enter your wines. Our team will guide you through the registration process.