Why Take Part ?
A trusted seal of approval, an extremely stringent judging process
An international promotional tool
We support winners all year round to effectively promote their results internationally
By touring to a different country every year, visibility is enhanced both for the competition and medal-winning wines. The choice of host country does not occur on a random basis: the organizers target growth markets, both for production and consumption of wine.
A trained public relations and press team promotes the competition and showcases award winners all year round. It develops high-impact, targeted communications in a range of markets allowing the spotlight to be turned on award-winningwines.
With media partners in the world’s leading markets, it ensures truly global exposure.
We promote the competition and prize winners at leading trade shows and media events such as awards ceremonies, Vinexpo, Megavino, Prowein, Vinitaly, CIADE, in Guiyang and Beijing.
A sales tool
Success in the CMB can increase sales and
open up new export opportunities
Reliable buying cue
A CMB medal provides exposure for the producer and a reliable buying cue for the consumer.
The results are published on our website and promoted via social media.
Medals have an impact on sales: up to 20 % increase according to retailers.
The winners receive a free marketing tool to promote their awards.