Wine Corner by Concours Mondial de Bruxelles
The Concours Mondial de Bruxelles has reinforced its collaboration with United Airlines by developing the first Wine Corner by CMB at the United Club in Terminal 1 of the Mexico City International Airport.
The Wine Corner by Concours Mondial de Bruxelles is located in the center of the United Club, welcoming all United Airlines and Star Alliance passengers for an innovative wine and spirits experience. The sommeliers at the Wine Bar by CMB in Mexico City offer a permanent selection of 10 wines awarded with medals from the CMB and, on a regular basis, 2 spirits awarded with medals from the Spirits Selection by CMB.
The wines and spirits presented change regularly to improve the traveler's experience and collect as many Concours Mondial de Bruxelles medals as possible. This showcase of medal-winning wines and spirits is an extraordinary opportunity to enhance the perception and travel experience associated with United Airlines in Mexico, as well as to promote the CMB and all award-winning producers on its various platforms throughout the world, in an exclusive place. Each month, more than 10,000 travelers of high socioeconomic status visit the United Airlines United Club.
The first Wine Corner by CMB open in 2022 in Mexico City
In the press
In early 2024, CMB will open the second Wine Corner by CMB at the United Club at Narita Airport in Tokyo. More than 1,000 travelers of high socioeconomic status pass through the United Club in Tokyo every day. The model developed in Mexico will be reproduced in Japan. The Wine Bar by CMB, measuring 20 m2, will be located in the center of the United Club in Tokyo and will offer the same service as in Mexico.
Of course, CMB has no intention of stopping there, and other projects are already underway in other cities and airports with our partners at United Airlines!