CMB and 5 Hats Launch CMB Guide at Wine Paris : The New Global Tool for Award-Winning Wines and Spirits
Paris / Brussels – The Concours Mondial de Bruxelles | CMB announces, in partnership with 5 Hats, the launch of the CMB GUIDE, a new international project dedicated to promoting and marketing award-winning wines and spirits.
“The strength of CMB lies in its direct contact with producers and trade operators worldwide, which allows us to provide concrete and strategic support to our partners.”
Says Quentin Havaux, CEO of the Concours Mondial de Bruxelles | CMB.
The CMB GUIDE, presented after a year of work in Paris, involves 80 producers from 11 countries and aims to create real market opportunities for award-winning products, while also supporting importers, buyers, and sell-out activities, with a special focus on the end consumer.
Although CMB does not directly engage in commerce, it reinforces its role as an international platform, complementing qualitative evaluation with a global network of commercial partners. In this context, the collaboration with 5 Hats represents a strategic added value.
The project includes the CMB GUIDE, a curated selection of award-winning wines and spirits, and the CMB GUIDE CLUB, a consumer loyalty tool. The program will be officially presented at Wine Paris, where CMB and 5 Hats will be at stand H6 B035.
The initiative has already attracted interest from buyers from numerous international markets, including Europe, Asia, and Africa.
“The project will engage consumers worldwide through informative and promotional events, while producers will have the opportunity to connect with qualified commercial partners.”
Says Andrea Pilotti, CEO of 5 Hats.
CMB and 5 Hats also announce a specific focus on Italy for Vinitaly, with an initiative aimed at enhancing Italian excellence and strengthening business opportunities in international markets.
With the CMB GUIDE, the Concours Mondial de Bruxelles reaffirms its commitment to combining prestige, impartiality, and tangible market opportunities, identifying 5 Hats as its international partner to place the consumer at the center.
