Concours Mondial de Bruxelles expands global footprint with New Wine & Spirits Experience in Italy
RAPALLO, Italy – August 4, 2025
The Concours Mondial de Bruxelles ｜CMB is pleased to announce a significant strategic expansion of its global consumer engagement initiatives with the official grand opening of a new Wine Corner by CMB in Rapallo, Italy. This new flagship venue deepens an existing successful partnership with Bistrot Pedol, a renowned Italian culinary group, leader in Milan since 1929 for its renowned quality in fish and seafood delicacies. This opening marks the latest addition to CMB’s expanding network of Wine & Spirits Experience locations worldwide, designed to offer an exceptional wine and spirits discovery journey directly to consumers. This new concept in Rapallo joins existing Wine & Spirits Experience places in Mexico, Benin, and Seoul, further strengthening the CMB’s international presence and its innovative approach to promoting wine directly to consumers.
Building upon the successful collaboration at Bistrot Pedol’s established locations in Milan, specifically within the vibrant Mercato Centrale Milano and Mercato Wagner Milano, the new Wine Corner by CMB at Bistrot Pedol Oyster and Fish Bar in Rapallo, will provided a unique opportunity for consumers to directly experience the award-winning wines and spirits selected by the Concours Mondial de Bruxelles. This initiative aligns with CMB’s objective to make world-class wines more accessible, offering engaging and tangible experiences beyond the traditional competition format.
“We are thrilled to expand our partnership with Bistrot Pedol and establish another dedicated space where wine enthusiasts can discover and appreciate the excellence recognized by the CMB,” states Baudouin Havaux, President of the Concours Mondial de Bruxelles.
“These Wine & Spirits Experience venues are instrumental in connecting our esteemed producers with a broader audience, fostering a deeper appreciation for quality wines and spirits.”
“This is a pleasure to consolidate our prestigious partnership with Concours Mondial de Bruxelles “ states Ugo Cosentino, CEO of Tasty Life, the holding food and food tech group owner of the Bistrot Pedol brand “by opening the first Oyster Fish and Wine bar bringing together our 100 years old history in the fish segment with the expertise of the most recognized wine and spirits competition in the world. Our aim is not just to offer our customers a guaranteed top class quality offering and pairing but to guide them through a unique emotional discovery experience”.
The Wine Corner by CMB at Bistrot Pedol Oyster and Fish Bar features a curated selection of over sixty award-winning wines and spirits, encompassing both exceptional Italian and international labels from the Concours Mondial de Bruxelles’ prestigious competitions. This new venue offers consumers two distinct experiences: a dedicated area for gastronomy and food pairing, designed to be both educational and entertaining. Here, these remarkable wines are thoughtfully paired with Bistrot Pedol’s exquisite seafood dishes, encouraging discovery and stimulating the consumer’s curiosity through a regularly updated menu of new and highlighted labels. Complementing this is a retail space where wine enthusiasts can purchase CMB-medaled wines and spirits to enjoy at home. This initiative underscores the joint commitment to offering an unparalleled, high-quality food and wine experience.
About Concours Mondial de Bruxelles
The Concours Mondial de Bruxelles ｜CMB is a prestigious international competition, established in 1994, known for its rigorous standards and commitment to identifying the world’s finest wines and spirits. Split into various sessions and selections throughout the year, it evaluates over 15,000 entries annually. An exclusively professional tasting panel ensures a blind tasting process focused solely on quality, making the CMB a globally recognized benchmark for excellence in wine and spirits.
About Bistrot Pedol
Bistrot Pedol, sister brand of Pescheria Pedol since 1929 in Milan, has established itself as a culinary beacon, celebrated for its unwavering commitment to fresh, high- quality seafood and expertly prepared fish dishes. With a philosophy rooted in showcasing the authentic flavors of the sea, Bistrot Pedol has garnered a loyal following across its existing locations at Mercato Centrale Milano and Mercato Wagner Milano.
In the coming months, new openings have been announced by Bistrot Pedol in Rapallo, Bolzano and Milan. Each establishment offers a unique dining experience, but all share the common thread of culinary excellence and a passion for bringing the best of the ocean to the table. This dedication to quality and a refined gastronomic experience forms the perfect foundation for their expanding partnership with the CMB.
Pictures of the opening: www.flickr.com/photos/concoursmondial/albums/72177720328025420
Address of the venue: Via Langano 25/26, Rapallo — Italy
Press Contacts:
Bistrot Pedol: Mirko Giulini mirko@cobrastudio.it +39 3460231290
Concours Mondial de Bruxelles: Benoît Carion benoit.carion@vinopres.com
