A total of 841 wines and spirits from 17 states in Mexico are competing for medals at the México Selection by CMB, presented by Audi, San Luis Potosí 2024

The 8^th edition of the México Selection by CMB, presented by Audi, begins today in San Luis Potosí. The wine and spirits competition brings together 35 judges from 10 countries, who will be in charge of recognizing the best products made by Mexican hands. For the eighth consecutive year, the México Selection by CMB, presented by Audi, breaks the record in number of participating samples.

San Luis Potosí, SLP. November 18^th, 2024. The México Selection by CMB, presented by Audi, kicked off today in the city of San Luis Potosí, SLP. The wine and spirits competition is organized by the Ministries of Tourism, Culture and Agricultural Development and Hydraulic Resources of San Luis Potosí, together with the Concours Mondial de Bruxelles.

Thirty-five professional judges, representing Germany, Belgium, Canada, Spain, United States, Honduras, Japan, Mexico, Portugal and the United Kingdom, will meet at the facilities of the Federico Silva Museum of Contemporary Sculpture in the capital of San Luis Potosí to taste and evaluate almost 50 wines and spirits each day. The 841 wines and spirits, from 17 producing states in Mexico, will compete for Silver, Gold and Grand Gold medals.

Additional trophies, “Revelations of México Selection by CMB, presented by Audi,” will be awarded to the most innovative beverages that represent future trends in the industry, both within Mexico and globally. “It’s with great pleasure and even more excitement that we are launching today this new edition of the México Selection by CMB, presented by Audi, here in San Luis Potosí 2024. A highly cultural city, with numerous museums and great architectural wealth,” says Baudouin Havaux, President of the CMB (Concours Mondial de Bruxelles).

It’s striking to see the dynamism with which the wineries of San Luis Potosí and Mexico operate

“Wines and spirits have always been part of our historic cultural heritage. Faced with a decline in global consumption, the wine industry is going through a critical period. However, it’s striking to see the dynamism with which the wineries of San Luis Potosí and Mexico operate. Compared to what can be seen outside, Mexico has focused its efforts on developing a cultural dimension, an enotourism, gastronomic and ecological dimension in parallel to wine production. It’s the exact and beneficial response that corresponds to the demand of today’s consumers, who not only want to drink wines and spirits, but to live a unique cultural experience.”

The 841 participating wines and spirits come from the states of Aguascalientes, Baja California, Chihuahua, Mexico City, Coahuila, Durango, State of Mexico, Guanajuato, Guerrero, Jalisco, Michoacán, Oaxaca, Puebla, Querétaro, San Luis Potosí, Sonora and Zacatecas. The number of samples registered in the 8th edition of the competition is the largest representation of Mexican products ever seen in a national or international competition.

Most of the samples from the México Selection by CMB, presented by Audi, are wines from varieties such as Nebbiolo, Cabernet Sauvignon, Merlot, Syrah, Tempranillo, Malbec, Cabernet Franc, Riesling, Sauvignon Blanc, Chenin Blanc, Viognier, Gewürztraminer and Chardonnay, as well as other types of grapes with lesser importance. National spirits correspond to categories such as Tequila, Mezcal, Bacanora, Sotol, Gin, Whiskey and different regional liqueurs and ferments, including meads made in two different areas of the country.

The results of the Mexico Selection by CMB, presented by Audi, will be published on Friday, November 29^th on https://mexicoselection.com/

About the competition:
The México Selection by CMB, presented by Audi, San Luis Potosí 2024 is organized by the Concours Mondial de Bruxelles, a competition recognized as the most important benchmark for the quality of wines and spirits in global markets.

The international nature of its panel of tasters gives the México Selection by CMB, presented by Audi, the maximum guarantees of professionalism, independence and integrity, as an endorsement of excellence for the results of the competition.

To be held from November 18^th to 22^nd, 2024 in the State of San Luis Potosí, the México Selection by CMB aims to highlight the characteristics of quality Mexican wines and spirits, by region of origin, in Mexico and the world, while promoting healthy competition to raise qualitative levels, from their own designations of origin.

The tasting judges, recognized for their experience and international capacity as tasters, will evaluate the participating samples strictly blindly, according to the rules established by Concours Mondial de Bruxelles.

More than a blind tasting:
The México Selection by CMB, presented by Audi, is much more than a blind tasting. Its main objective is to encourage dialogue and generate a meeting point for the architects of the national wine and spirits industry; as well as to create a reliable seal of quality for consumers, provide producers with a promotional tool recognized by the industry and the general public, and promote the host region as well as the organization’s local partners.

The evaluation of all participating products follows a rigorous tasting methodology, where absolute anonymity is the fundamental principle. Tastings are carried out strictly blind and the judges never see the sample bottles before or during the tasting. This allows the products to be evaluated according to their quality, awarding medals to the best exponents regardless of their origin, price, bottle or label.

Likewise, the México Selection by CMB, presented by Audi, guarantees the diversity of the judges on the evaluation panel every year, always seeking to integrate a multidisciplinary team made up of wine experts, journalists, oenologists, sommeliers, buyers, distillers and representatives of the media, all dedicated to the world of wine and spirits worldwide.

The two factors mentioned above, combined with a rigorous system that verifies the control documents of each of the products entered, guarantee total independence of the results; in addition, the México Selection by CMB, presented by Audi, always respects the right to award a maximum of 30% of medals to the participating products.

About Audi
The Audi Group is one of the most successful manufacturers of automobiles and motorcycles in the premium and luxury segment. Its Audi, Bentley, Lamborghini and Ducati brands are produced in 21 plants distributed in 12 countries. Audi and its partners are present in more than 100 markets worldwide. In 2023, the Audi Group delivered 1.9 million Audi automobiles, 13,560 Bentley vehicles, 10,112 Lamborghini vehicles and 58,224 Ducati motorcycles to its customers. In fiscal year 2023, the Audi Group achieved a turnover of 69.865 billion euros and an operating profit of 6.28 billion euros. The Audi Group employs more than 87,000 employees worldwide, 53,000 of them in Germany. With its attractive brands and new models, the Group is systematically advancing its goal of becoming a premium provider of sustainable and fully connected mobility.