Guanajuato presents the “2024 Wine Week”, to be held within the framework of the CMB Guanajuato 2024, the 2nd edition of ‘Vive el Vino’ & the 3rd Wine Congress of the State

Guanajuato presents the “2024 Wine Week”, to be held within the framework of the CMB Guanajuato 2024, the 2nd edition of ‘Vive el Vino’ & the 3rd Wine Congress of the State

Mexico, January 24th, 2024
From June 5th to 9th, “2024 Wine Week” will take place in the state of Guanajuato, an important international event that will bring together the 31st edition of the Concours Mondial de Bruxelles, in its Red & White Wines Session, as well as the 2nd edition of ‘Vive el Vino’ and the 3rd Wine Congress of the State.

Guanajuato, the Cradle of Mexican National Independence and one of the states that currently gives the greatest impetus to the wine industry development in Mexico, will hold the 31st edition of the CMB from June 7th to 9th in the modern and industrial city of León. The arrival of the CMB to Mexico and America is the result of the profound vision of Governor Diego Sinhue Rodríguez Vallejo, who promotes the economic differentiation and consolidation of Guanajuato as a wine tourism destination.

During a press conference at the Wine Bar by CMB, in Mexico City, the head of the Sustainable Economic Development Ministry (SDES), Ramón Alfaro Gómez, assured that the development and consolidation of this sector is oriented with strategies such as training, business support, event organization, acceleration of wineries, harvest celebrations, development of tourism products, among others.

Wine generates community and collaboration, the vision we have of this industry is the commitment for the next 10, 20, 30 years… We are working to give identity, culture, tradition, customs and religion: we have called this the Route of ‘ Independence Valley’ to build public policies and opportunities so that the wine of Guanajuato and Mexico continues to be an international reference” (Ramón Alfaro Gómez).

He added that within the wine consumption chain, many economic activities participate that allow the conservation and generation of more specialized jobs in a comprehensive strategy in coordination with key actors in the sector such as: Vinotelia, the Guanajuato Grape and Wine Association and Italian Exhibition Group of Hanover Messe as leaders in event organization.

The director for North America and Latin America of the CMB, Carlos Borboa Suárez, presented the details of the most important wine competition at an international level, not only in prestige but in number of samples. He added that in 31 years of history it’s the first time that the wine competition is held in America and the second time that it is held outside Europe.

At the same time, the second edition of “Vive el Vino” will be held from June 7th to 9th at León Mx District, a space where tastings, pairings and workshops will be held, among other activities to continue promoting experiences and knowledge about wine.

Sommelier Ana María Arias, Director of Vinotelia, stated that in its last edition “Vive el Vino” generated more than 1 million pesos in business, brought together 50 exhibitors and 2,500 participants.

Finally, “2024 Wine Week” will also frame the realization of the 3rd Wine Congress of the State of Guanajuato, organized by the local Grape and Wine Association, which will bring together national and international experts to discuss the advances and challenges in the international wine industry.

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