“Earning a medal becomes a testament to the quality of winemaking and acts as a “seal” of guarantee for consumers”

“Earning a medal becomes a testament to the quality of winemaking and acts as a “seal” of guarantee for consumers”

Andrea Alonso is Head of Global Procurement Wine at METRO.AG overseeing Spanish, Portuguese and New World Wines. Beyond her role in procurement, Andrea is an accomplished sommelier and a winner in the prestigious Spanish National Competition “Nariz de Oro.”  She has been a valued member of the CMB jury panel pannel for the past 13 years. 

“In my opinion the CMB stands out for being one of the best-organized, most serious, and reliable competitions. Its itinerant nature is the most appealing aspect for me as a professional, offering the opportunity to explore a new wine region worldwide every year. I particularly enjoy participating in the workshops designed for tasters, enabling networking, staying updated with demands, and understanding market trends. This is what makes this competition truly fabulous.

The CMB medals serve without a doubt as an added value for the wines that receive them. These wines undergo analysis and evaluation by expert tasters from around the world. Earning a medal becomes a testament to the quality of winemaking and acts as a “seal” of guarantee for consumers.

From a commercial perspective, a medal becomes a means to stand out and differentiate from others. For consumers seeking wines with the potential to surprise, the presence of a medal becomes a positive factor in their purchase decision. Spain consistently submits a significant number of samples each year to the Concours Mondial de Bruxelles, underscoring its ongoing relevance and importance for wineries aiming to secure an award and establish their position in diverse markets.”

Register your wines now on www.concoursmondial.com

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